ISHIZAWA LABORATORIES was founded in 1989 in Omotesando, Tokyo. The brand boasts unique, affordable and reliable skin care products formulated with rice bran extracts to cleanse and minimize pores. Not forgetting fun or cuteness, the brand features Keana Nadeshiko, a cartoon girl with large pores on her face, as the representative figure of its signature KEANA NADESHIKO line. The brand’s bestsellers include its White Face Mask containing soybean essence, as well as the Baking Soda Scrub Wash, Baking Soda Face Foam and Pore Care Rice Serum Cream from its KEANA NADESHIKO line. ISHIZAWA LABORATORIES also offers skin care for men.